New research suggests that most consumers will accept nanotechnology or genetic modification technology in their food if it will enhance nutrition or improve safety. Researchers at North Carolina State University and the University of Minnesota conducted a nationally representative survey of 1,117 U.S. consumers. It asked about their willingness to purchase genetically modified (GM) food and foods containing nanotech and qualifiers such as price, enhanced nutrition, improved taste and improved safety, and whether the food’s production had environmental benefits. The results, published in the Journal of Agricultural Economics, showed that consumers are generally willing to pay more to avoid these technologies in their food, but that they are more accepting of it if there are health and safety benefits. The researchers divided participants into four groups. The first were the “price-oriented,” who tend to base their decisions in grocery store aisles on the food’s cost regardless of the presence of the technologies. This group made up 23 percent of those surveyed. The “technology averse” would buy GM or nanotech foods only if those products conveyed food safety benefits. They made up 19 percent of the participants. “New technology rejecters” wouldn’t buy GM or nanotech foods under any circumstances and encompassed 18 percent of survey participants. Forty percent of participants fit into the “benefit-oriented” group, which would buy GM or nanotech foods if they had enhanced nutrition or were safer. “This tells us that GM or nanotech food products have greater potential to be viable in the marketplace if companies focus on developing products that have safety and nutrition benefits,” said Dr. Jennifer Kuzma, senior author of the paper on the research and co-director of the Genetic Engineering in Society Center at NC State. “From a policy standpoint, it also argues that GM and nanotech foods should be labeled, so that the technology rejecters can avoid them.”
The News Desk team at Food Safety News covers breaking developments, regulatory updates, recalls, and key topics shaping food safety today. These articles are produced collaboratively by our editorial staff.
The cost of food fraud in the United Kingdom could be as much as £2 billion ($2.7 billion) per year, according to researchers.
Research from the University of Portsmouth
Details of a large Trichinella outbreak in Lebanon linked to contaminated meat have been shared in new research.
In December 2023, a Trichinella case was reported in Jahliyeh, Mount Lebanon,
Scientists have emphasized the need to consider food safety and foodborne illness concerns related to dumpster diving behaviors.
Dumpster diving is the practice of sourcing discarded food from supermarket or
Industrial poultry farming has played a role in the spread of Campylobacter, according to researchers.
Scientists from the Ineos Oxford Institute found that the chicken host environment may drive the
The Hampton Grocers Inc. of Montauk, NY, is recalling Lacnola Lactation Granola because it has the potential to be contaminated with Salmonella.
Lacnola Lactation Granola was distributed nationwide through mail
Lidl US is recalling one lot of Vitasia Asian Style Wok Spice Mix because it has the potential to be contaminated with Salmonella.
This recall was initiated after routine quality
Oma's Pride of Avon, CT, is recalling Woof Complete Canine Chicken Recipe in 6-pound bags because it is contaminated with Salmonella.
The recall was initiated after FDA
Kettle Cuisine LLC of Savage, MD, is recalling Marketside Tomato Bisque Soup Kit – 14oz (397g) because the product has the potential to be contaminated with Listeria monocytogenes.
The recall is
