Advertise with Food Safety News
Put your brand in front of 45,000 food safety readers every week.
FSN Weekly reaches the quality assurance leaders, lab directors, regulators, and food safety managers who buy testing, compliance, and safety solutions. Prices are published below, and we write the ad for you.
45,000
FSN Weekly subscribers
44.7%
Average open rate
12%
Average click rate
2M
Quarterly pageviews
What you get
- A recommended placement and run dates
- Ad copy written by our team, approved by you
- A results report, including the companies that clicked
Brands that advertise with FSN
Placements from $899. See placements and pricing
Get a proposal
Tell us what you want to promote. If it’s a good fit for our readers, Shaan Chagan or Morgan Holm will reply within 1 business day.
We use your details only to follow up on this inquiry. Privacy policy
Reader question or news tip? Contact the newsroom
The audience
The people responsible for keeping food safe read FSN first.
Food Safety News has covered outbreaks, recalls, regulatory action, and the science behind them since 2009, when food safety attorney Bill Marler founded it. Readers turn to it first when a regulation changes or a recall hits.
Who reads it
- Food safety and quality assurance
- Food processing and manufacturing
- Laboratory testing and diagnostics
- Regulatory compliance
- Agriculture and supply chain
- Public health agencies and food law
How they engage
70%
Are food safety industry professionals
85%
Work in agriculture, processing, lab and diagnostics, or compliance
73%
Take action on regulatory updates
45%
Have subscribed for 5+ years
260K
Social media followers
2M
Pageviews every quarter
Placements and pricing
Published prices. Pick a placement, or tell us your goal.
Every placement includes ad copy written by our team, your approval before anything runs, and a performance report afterward.
Standard Ad
$899 per placement
A headline, short message, and button inside FSN Weekly, clearly labeled with your company name.
Best for: steady awareness and recurring promotions.
Request this placement
Premium Ad
$1,299 per placement
Your logo above a featured ad card in FSN Weekly, for more presence in the issue.
Best for: product launches and brand recognition.
Request this placement
Breaking Alerts
$1,949 per placement
Your ad in the breaking news alerts sent to FSN Weekly subscribers when major outbreak and recall news breaks, when readers are paying closest attention.
Best for: time-sensitive offers and high-attention moments.
Request this placement
Dedicated Email
$3,449 per send
The whole email is yours: a full send to our subscriber base, plus permanent hosting on foodsafetynews.com.
Best for: launches, events, and registrations.
Request this placement
Webinar sponsorship
Custom pricing
Co-brand a webinar with FSN, promoted across our email channels, with lead generation support.
Best for: thought leadership and direct engagement with decision-makers.
Request this placementNot sure yet?
Tell us what you want to achieve and roughly when. We’ll recommend a placement or a package. Bundles and annual partnerships come with multi-placement discounts.
Get a proposalHow it works
We write it. You approve it. You see who clicked.
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01
Tell us your goal
Fill out the short form. If it’s a good fit for our readers, we reply within 1 business day with a recommendation and dates.
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02
Send a brief
Describe your product and audience in your own client portal. Our team writes the ad copy from it.
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03
Approve the copy
Preview the ad as it will appear, comment line by line, and approve. Nothing runs until you sign off.
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04
See the results
After it runs: sends, opens, open rate, and clicks, with automated scanner traffic filtered out.
Know which companies clicked your ad.
Seven days after your ad runs, we send a list of the organizations your clicks came from, with a CSV download. Individual readers are never shown. Most newsletters give you a click count. We tell you who.
Why it works
Trusted by the people you want to reach.
What advertisers say
“Quote from an advertiser, ideally with a result.”
What readers say
“I feel that the Food Safety News is a great go-to for the most up to date food safety information. I enjoy the short but informative news bits! It keeps me in touch with worldwide food safety.”
Dina ScottDivision Quality Manager, Wendy’s
“I have been subscribing to Food Safety News for many years now, first in my role as head of food safety for a large food manufacturer, and currently as a food safety consultant. I know I can count on Food Safety News to bring me the latest, most current information on what is happening in the world of food safety.”
Loralyn LedenbachPresident, Ledenbach Food Safety, LLC
“I read the articles every morning, Food Safety News keeps me up to date on the latest topics and trends.”
Cesar AguinagaFood Safety Specialist, United States Cold Storage
What does it cost?
Prices are listed per placement above, from $899 for a Standard Ad to $3,449 for a Dedicated Email. Webinar sponsorships are priced to fit the program. Bundles and annual partnerships come with multi-placement discounts; ask in the form.
Who writes the ad?
We do. You send a brief through your client portal describing what you’re promoting and who it’s for, and our team writes the copy. You can comment on any line and request changes before you approve.
What reporting do I get?
After your ad runs, your portal shows how many people the email went to, opens, open rate, and clicks, including verified clicks with automated scanner traffic removed. Seven days later you get a list of the companies your clicks came from, with a CSV download.
What kinds of companies advertise with FSN?
Businesses that serve food safety professionals: testing and diagnostics, sanitation and safety supplies, compliance and certification, law firms, and the events and education programs our readers attend.
Are ads labeled?
Yes. Every ad is clearly labeled with your company name, and advertising has no influence on what Food Safety News reports.
Can I get a media kit to share with my team?
Yes. We have a full media kit with more on our audience, team, and placements. Ask for it in the form and we’ll send it along with your proposal.
Talk to a person
Your inquiry goes to two people, not a sales queue.
Every inquiry is read by Morgan Holm, Executive Director, and Shaan Chagan, Partnerships Team. If it’s a good fit for our readers, you’ll hear back within 1 business day.