The Oregon Department of Justice is demanding that the makers of 5-Hour Energy hand over data supporting its advertising claims that the drink is doctor-recommended and that consumers won’t “crash” when its effects wear off. According to The Oregonian, the state is part of a 33-state investigation into the accuracy of the caffeinated drink’s marketing campaign. Attorney General Ellen Rosenblum filed papers in Multnomah County Circuit Court last week against brand owner Living Essentials, LLC, forcing the company to hand over uncensored documents, something it tried to block with a lawsuit last June. The U.S. Food and Drug Administration has documented more than 90 “adverse incidents” involving 5-Hour Energy, including 11 deaths.
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— OPINION —
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