It’s the silver anniversary for the USDA’s Pesticide Data Program, which marks 25 years with results from samples collected in 2015. It’s a comforting report because it shows American-grown fruits and vegetables are safe because pesticide levels are kept below levels permitted by the Environmental Protection Agency (EPA), which
Continue Reading Pesticide data report starts new debate cycle on fresh produce

New peer reviewed research published in Nutrition Today shows fear-based messaging tactics used by activist groups and some organic marketers that invoke safety concerns about non-organic produce may be having a negative impact on consumption of fruits and veggies among low-income consumers. producelobby-406Researchers at the Illinois Institute of Technology’s (IIT)
Continue Reading Fear-based safety messages may be hurting poorest consumers

Editor’s note: This opinion piece was originally posted July 18, 2016, by the Alliance for Food and Farming. At the inaugural Organic Produce Summit in Monterey on July 14, we witnessed a messaging evolution happening among the strongest organic advocates. This messaging moves away from disparaging non-organic products and
Continue Reading The evolution of organic messaging moves away from fear

The Environmental Working Group – famous for its list of produce most likely to be contaminated with pesticides – has now released a “Dirty Dozen” guide for food additives. There are more than 10,000 additives in food distributed in the U.S., and EWG is trying to highlight “some of
Continue Reading Environmental Working Group Releases First ‘Dirty Dozen’ List for Food Additives