At least 30 people in Southern California were reportedly sickened after eating a special holiday bread known as Rosca de Reyes. The sweet bread contains candied fruit and a little baby Jesus figurine inside and is traditionally eaten on Jan. 6 to celebrate the Latin American holiday of Three Kings Day (or Epiphany Day). Local health officials said several people complained of various symptoms, including dizziness, blurred vision, anxiety, palpitations and numbness, after eating the bread from Cholula’s Bakery in Santa Ana, CA. About a dozen of the sickened individuals went to three different local hospitals, according to news reports, prompting hospital officials to contact the Santa Ana police department. “Some people had symptoms as soon as 20 minutes after eating the bread. We don’t think it’s like a infectious agent so we’re looking at other agents,” said Helene Calvet of the Orange County Health Agency. The bakery was closed and its permit suspended after health officials reportedly found traces of a cockroach infestation. In addition to the Cholula’s outlet in Santa Ana, the bakery distributed the holiday bread to a number of different retail locations in Orange County, officials said. They are: El Nopal Mercado in San Juan Capistrano, El Bodega Ranch in Orange and Fullerton, Santa Ana Marquet in Santa Ana, Tony’s Liquor in San Juan Capistrano, Gonzalez Marquet in Placentia, Taqueria Mocorito Restaurant in Anaheim, Taco Boy in Anaheim and Brianna’s Ice Cream in Anaheim, along with La Bodega Ranch Market in Long Beach. Health officials said Thursday they were continuing to investigate the situation and advised the public not to eat any Rosca de Reyes from Cholula’s Bakery.