The companies and associations involved in the the Produce Traceability Initiative (PTI) — which is aimed at maximizing traceback in the industry — released a new online survey this week to assess the extent of the industry’s adoption of PTI milestones.

The survey is open to all businesses in the produce supply chain and can be found here. In a release, groups said the time needed to complete the survey will vary depending on a responding company’s role, but in most cases it should take no more than ten minutes.
The survey is online only and will close on Friday, April 5.  It can be completed anonymously if respondents choose. Results will be shared publicly after they have been computed and analyzed.

PTI is sponsored by the Canadian Produce Marketing Association, GS1 US, Produce Marketing Association and United Fresh Produce Association, and it’s is designed to both help the industry improve current traceback procedure and develop a “standardized industry approach to enhance the speed and efficiency of traceability systems for the future.”

The initiative aims to vision achieve supply chain-wide adoption of electronic traceability of every case of produce by the year 2012.