Iowa’s Wells Enterprises is recalling a limited number of packages of its 5.5 fl oz. Blue Bunny Personals ice cream because they were mispackaged and contain undeclared wheat.


No adverse reactions have been reported, although people who have an allergy or severe sensitivity to wheat and/or have gluten sensitivities could be at risk from consuming this products.

In its recall announcement, the company said the lids on a limited number of packages describe the product as Blue Bunny Super Chunky Cookie Dough ice cream, while the carton portion of the package describes the product as Blue Bunny Peanut Butter Panic ice cream. However, the product inside the carton is Super Chunky Cookie Dough. The ingredient statement on the carton does not declare wheat, which is an ingredient in the Super Chunky Cookie Dough ice cream.

Wells Enterprises became aware of the packaging error after receiving a report from a store that the lid and cup were for different products.  

The affected mispackaged product was distributed in 5.5 fl oz. Personals cartons, with Lot Number 10009, “Best Used By” date 10/1/2012 and UPC 0 70640 00463. The lot number and UPC are printed on the side of the carton. No other Blue Bunny ice cream products are affected. 

The recalled ice cream was shipped to Kansas, Minnesota, Mississippi, Missouri, Iowa, Oklahoma, Nebraska, North Dakota, Tennessee, Florida, Wisconsin, Oregon, Pennsylvania, Indiana, Massachusetts and Texas. 

Consumers who have purchased the recalled ice cream should return it to the store where it was purchased for a full refund. Anyone requiring more information should contact Wells consumer affairs at 1-800-331-0830 from 8 a.m. to 5 p.m. Central Time Monday through Friday.