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Letter From The Editor: Our Readers

One of the main purposes for my writing in this space each Sunday is to keep Food Safety News readers informed about FSN.

Everyone on the production end of this venture is pretty happy with how things are going.   The techies always have us looking at something they call “analytics.”  They don’t measure “readers” per se, but rather something they call “unique visits” to our site.  Then there are a couple thousand people who have signed up for our RSS feeds.

The way I look at it, Food Safety News is getting about 30,000 readers a week, and easily topping 100,000 a month.   These numbers are growing nicely, and we’ve only been around since Sept. 14, 2009.

It is also worth noting that one out of four FSN readers hails from Washington D.C.  We think it’s good that we have the federal government’s attention.

Where else in the world are FSN readers and where are they working?   We can take a “slice in time” approach, looking at a typical three-day period earlier this month.   It provides evidence of both a worldwide audience and a food safety community that cuts across government, industry, and non-profit worlds.

Top Countries

US

Canada

UK

China

Germany

India

Australia

Japan

Netherlands

Malaysia

Philippines

Singapore

Hong Kong

Top Cities

Washington D.C.

New York

Seattle

Garrett Park

LA

Chicago

Atlanta

Portland

Stillwater

Minneapolis

London

San Francisco

Denver

Hopkins

St. Louis

Top Organizations

USDA

Oklahoma State University

Cargill

Agriculture and Agrifood Canada

United States Senate

Wal-Mart

Kellogg

State of Minnesota

Pepsi Cola Co/North America

Treehouse

Emirates (Dubai)

Japan network

State of Oregon

CDC

B & G foods Inc

House of Representatives

Washington State Department of Health

Conagra

Ohio State University

University of Minnesota

Abbot Laboratories

State of Washington

Department of Homeland Security

Kraft

Washington State Department of Agriculture

Guangdong Province (China)

New Mexico State University

Ruby Tuesday

General Mills

Seattle Pacific University

Pew Charitable Trusts

Again these are just snapshots in time, but important feedback telling us that there is a food safety community out there, and you are all part of it.  We do not just want you as a reader; we also invite your comments and contributed articles and opinions.

Until next week.

P.S. The top organization list includes only those who opt to make their networks identifiable for these sorts of counts. Most, including individuals, do not.   Still, it is a little better than a finger in the wind.

Dan Flynn

Dan Flynn

Veteran journalist with 15+ years covering food safety. Dan has reported for newspapers across the West and earned Associated Press recognition for deadline reporting. At FSN, he leads editorial direction and covers foodborne illness policy.

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