McDonald’s made national headlines when it announced it had allegedly found a work-around to a San Francisco law designed to curb the predatory practice of using toys to lure kids into a lifetime of fast food. But as I wrote for Grist, I am not convinced McDonald’s convenient trick
Continue Reading Easy Legal Fix to San Francisco Happy Meal Law?
Toying with the Happy Meal: Is McDonald's Evading the Law?
While most media outlets dubbed it the “Happy Meal toy ban,” the ordinance passed in San Francisco last year didn’t ban anything. The law just placed a few reasonable nutrition guidelines (a maximum of 600 calories per meal and limits on fat and salt, for example) for restaurants using free
Continue Reading Toying with the Happy Meal: Is McDonald's Evading the Law?
McDonald's Puts Price Tag on SF Happy Meal Toys
Starting today, chain restaurants in San Francisco will no longer be able to give away toys with kids’ meals that are high in fat, salt and sugar. The goal is to push fast-food establishments to make children’s offerings healthier.
In response, McDonald’s has decided to serve plastic playthings without changing
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Who Put McDonald's in Charge of Kids' Health?
When McDonald’s sneezes, the media jumps. Such was the case Tuesday when the fast food giant announced it was giving the Happy Meal a makeover. Well not really, but that’s how it got reported, because the media loves simple stories. But when it comes to marketing and PR by
Continue Reading Who Put McDonald's in Charge of Kids' Health?