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Jeff Clark is a third-year Ph.D. student at the University of Arkansas working under professor Philip Crandall. Jeff’s research interests include understanding how food safety culture, empathic concern for foodborne illness victims, and persuasive technology affect food safety practices at the industry level. Before grad school, he tried just about every job in the food industry, including busser, server, prep cook, caterer, meat clerk and quality assurance technician in produce processing. He is happily married to his high school sweetheart who he gets to jam with on the ukulele when he’s not collecting data or writing manuscripts.

Opinion

The human brain is an incredibly complex organ consisting of over 80 billion neurons with about 1 million gigabytes worth of memory storage. With so much hardware, it’s no wonder we sometimes face shortcomings in our perspective of the world. In his bestselling book “The Tipping Point” Malcom Gladwell
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