Flowers Foods is recalling certain Mrs. Freshley’s multipack cereal bars because they contain non-fat dry milk that was not revealed on the label, and because some bars labeled for sale and distribution in Canada were sold for distribution in the U.S.


People who have allergies to dairy products run the risk of serious or life-threatening allergic reaction if they consume these products.

No illnesses have been reported.

According to the recall news release, most of the bars involved have been contained within the distribution system, but Flowers is advising its trade customers to withdraw these products from sale. The company recovering the product involved in cooperation with the Food and Drug Administration (FDA) and the Canadian Food Inspection Agency (CFIA). The company also has reported the recall to the Food Allergy & Anaphylaxis Network.

The cereal bars being recalled are:

— Mrs. Freshley’s Canadian Label Apple Cinnamon Fruit and Pastry Cereal Bars, UPC 072250002400

— Mrs. Freshley’s Canadian Label Blueberry Fruit and Pastry Cereal Bars, UPC 072250002387

— Mrs. Freshley’s Canadian Label Strawberry Fruit and Pastry Cereal Bars, UPC 072250002363

In Canada the bars went to food and convenience stores in Quebec and Ontario provinces. In the United States the bars went to discount stores nationwide in the dual-language (French/English) multipack cartons.

Canadian and U.S. consumers who purchased the recalled cereal bars may return them to the place of purchase for product replacement or refund. No other Mrs. Freshley’s cereal bars are included in this recall; only Mrs. Freshley’s cereal bars in dual-language packages are involved.

Consumers with questions may call Flowers’ Consumer Relations Center at 1-866-245-8921. The center is open Monday through Friday from 8 a.m. to 5 p.m. Eastern time. Consumers also may contact the center via e-mail by visiting the Contact Us page at