Food Safety and the CEO:  Keys to Bottom Line Success,” which appeared in the October/November 2007 issue of Food Safety Magazine begins, “Foodborne illness has, of course, been around as long as there has been food. But the identification and diagnosis of these diseasesis an emerging science that is changing all sectors of the food business, and those chief executive officers (CEOs) and senior level directors and managers who do not keep up are bound to be at a significant disadvantage when making critical decisions about their businesses”.