Any resurrection requires at least a little faith.

Nobody has more confidence than R-CALF’s CEO Bill Bullard for the return of mandatory county of origin labeling, or MCOOL, for meat.

MCOOL is popular with many consumers and America’s livestock producers.

Congress repealed MCOOL in 2015 after the World Trade Organization

Continue Reading R-CALF sees MCOOL opening for beef because of new EV origin requirments