Beef lovers, you might want to make sure you’re sitting down. In 2013, the population of cattle in the U.S. hit its lowest point since the 1950s. It might not look like it from the line at the fast-food drive-through, but America’s herd size has actually been in decline since
Continue Reading Beef Research Money Tied to Record Low Cattle Population
R-CALF Says Checkoff Diverted to Influence Policy
An independent cattlemen’s group is charging its larger competitor with using federal “Beef Checkoff” marketing dollars to illegally influence government actions and policies.
The Billings, MT-based R-CALF United Stockgrowers of America made the charge earlier this month against the Denver-based National Cattleman’s Beef Association in a letter to Secretary of
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Few Cooks Know Safe Temp for Ground Beef
In the annals of American ad campaigns, few slogans have been as successful as “Beef. It’s What’s For Dinner.” Eighty-five percent of consumers recognize and like that tagline, according to a national marketing survey.
Compare that to another national survey, one that found only 18 percent of the respondents knew
Continue Reading Few Cooks Know Safe Temp for Ground Beef