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Will Lactose-Free Fairlife Milk Be Coke’s Next Cash Cow?

By Cookson Beecher on December 4, 2014

Soft-drink giant The Coca-Cola Company will soon be launching a new version of milk branded as Fairlife. The launch is planned for later this month, with sales to begin nationwide next year. “Purely nutritious milk” states the slogan under Fairlife’s name on the containers. The company’s optimism is riding high…
Continue Reading Will Lactose-Free Fairlife Milk Be Coke’s Next Cash Cow?

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