Photo of Jim Prevor

Jim Prevor is a leader in understanding and assessing the state of the perishable food industries. The founder and editor-in-chief of both PRODUCE BUSINESS and DELI BUSINESS magazines, he spearheaded the purchase and repositioning of AMERICAN FOOD AND AG EXPORTER magazine and FOOD DISTRIBUTION MAGAZINE and launched The Retail Institute, The International Prepared Foods Conference and Exposition and was a founding partner in the launch of both the Institute for Produce Entrepreneurs, designed to help family businesses, and Perishable Solutions, a consultancy specializing in bringing strategic thinking to the fast-moving business of perishables. Prevor's writing has been recognized in more than 100 editorial awards, including the American Business Media's Jesse H. Neal Award and the American Society of Business Press Editors Azbee Award for excellence in editorial, commentary and opinion journalism. His Internet blog is Perishable Pundit.

The produce industry has come to work so hard on food safety. This is seen collectively through institutions such as the California Leafy Greens Marketing Agreement and the Center for Produce Safety.

It is also true on an individual company level. Anyone who has been involved in the produce trade for an extended period has seen an enormous increase in attention and commitment on food safety issues, especially following the Spinach Crisis of 2006.

But each company and the industry as a whole has to make sure the marketing efforts don’t get ahead of themselves. Particularly, those who offer seals

Continue Reading Marketing Gone Wild: Use and Abuse of Food Safety ‘Certifications’