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School Food Politics: What’s Missing from the Pizza-as-Vegetable Reporting

Over the last couple of days, news outlets have been having a field day with a proposal from Congress that pizza sauce be considered a vegetable to qualify for the National School Lunch program. Headlines like this one were typical: “Is Pizza Sauce a Vegetable? Congress says Yes.” (The blogs were a tad more childish; for example LA Weekly: Congress to USDA: Pizza is So a Vegetable, Nah Nah Nah Nah Nah Nah.)

Most reporters, pressed for time and resources, tend to simplify complex stories and this was no exception. In one camp, so the stories went, are nutrition advocates who want healthier school meals, while Republicans are saying the feds shouldn’t be making such decisions. Here is one example of this framing of the story:

Conservatives in Congress say the federal government shouldn’t be telling children what to eat. They say requirements proposed by the President went too far, costing budget strapped schools too much. Local schools are caught in the middle.

Meanwhile, a few other reports did a better job of explaining the massive industry lobbying at play. (See, for example, Mother Jones’ Tom Philpott and Ed Bruske aka The Slow Cook, a hero in school food reporting.)

And while it was easy to compare this current craziness to the Reagan-era infamous “ketchup-is-a-vegetable” school lunch proposal (which did not pass), a bit more history, common sense, and political context is needed.

History: As much as the GOP would like to hang this on Obama, the effort to improve the quality of school meals dates back decades. In the mid 1990s a huge battle was finally won to bring school nutrition in line with federal government’s own dietary advice. Since that time, science evolved and the standards needed updating. We also had the increasing problem of school vending loaded with soft drinks and candy. Then in 2004, (yes, during Bush) Congress authorized USDA to improve nutrition standards for school food. Finally at the request of USDA, the Institute of Medicine released a report in 2009 with very specific recommendations for USDA to follow – based on science.  So this process has been going on long before the current budget crisis and before Obama could get blamed for everything since the dawn of time.

Common sense: If you stop and think about it, shouldn’t all food assistance programs (i.e., paid for with taxpayer dollars), at the very least, comply with the Dietary Guidelines for Americans, which is supposed to be based on the latest nutrition science? Recall the feds’ new MyPlate, released to much fanfare earlier this year, which recommends half the meal be comprised of fresh fruits and vegetables, not tater tots and pizza.

Politics: As I said, a few reports did mention the lobbying by, for example, the American Frozen Food Institute. (Yes, there’s a trade group for frozen pizza, fries, and other school food abominations; and surprise, they are thrilled with this outcome.) But almost everyone missed the industry front group, “The Coalition for Sustainable Meal Programs.” (I could not make that one up.) And once again, we need more context.

This issue isn’t just that the processed food industry is upset with proposed improvements to school meals, it’s how they are flexing their political muscle to get their way. The critical (and most under-reported) part of this story is how Congress has hijacked the USDA regulatory process to do the food industry’s bidding.

Congress is putting language to undercut the USDA rules into its agriculture appropriations bill, a sneaky move used when you want something to pass outside of the usual legislative (and in this case regulatory) process.

You know things are bad politically when even USDA (seeming a tad shell-shocked) defended its proposed rules, telling the Washington Post that keeping pizza in schools won’t save any money, as the GOP claimed.

Let’s recap: Congress authorized USDA to improve the nutritional quality of school meals seven years ago. USDA commissioned a report from the IOM to help the agency do exactly that, based on the best available science. USDA subsequently proposed regulations, has taken public comment, and should then come out with final regulations. Civics 101 folks: Congress makes the laws and the executive branch carries them out. Agencies such as USDA are the experts, not Congress. That is why the legislature delegates authority to the agency in charge. But here, the food industry didn’t get what it wanted through the normal channels, so it went to Congress, which usurped the entire process. I’d love to see reporters asking: how the hell did that happen?

And let’s not forget this is supposed to be about our nation’s kids. Which raises one more interesting question: Where exactly is Michelle Obama and her Let’s Move campaign now? The First Lady has been a champion for improving school meals but of course she has no real power. The food industry has plenty. And while politicians curry favor with lobbyists, schoolchildren will pay the ultimate price, with their health.

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“School food politics: What’s missing from the pizza-as-vegetable reporting” first was posted on Michele Simon’s blog, Appetite for Profit, on Nov. 17, 2011. Michele, a regular contributor to Food Safety News, is a public health lawyer specializing in industry marketing and lobbying tactics. She is the author of “Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back” and president of Eat Drink Politics, a consulting firm.

© Food Safety News
  • Gary Donofrio

    Where are the parents in teh decision? Why don’t parents make the lunches for their children? That’s right, liberals have pursuaded low income people that they are not capable. This is how liberals entrap them and capture votes. Conservatives on the other hand believe in exceptional people who can think for themselves.

  • Adam

    Next thing you know, the repuplicans will declare that Twinkies are fruit. That ought to make their corporate masters happy.
    Don’t get too upset though, because the democrats are also controlled by corporations.

  • dave

    Remember the Goal – getting your kids to eat more veggies!
    Don’t just bash all pizza. The key is to more specifically define lunch ingredients and nutritional requirements, and then give the dieticians at the local level the flexibility and budget to make it work. They need help with better availability of salad bars, veggie snacks, and yes even pizza with lots of vegetables on top! Tomato sauce can be a great source of nutrition unlike most ketchup which has a high % of corn syrup.
    The problem we face is very low target prices per meal, which drives manufacturers to make crap. We need better nutrition which actually gets eaten and not dumped in the waste bin.

  • Amessica

    I have another issue that no one seems to be talking about. A carrot is very very good for you. But if you blend up a carrot, and mix it into a bowl on ranch dressing, and then serve that to children, is the nutrient content of that carrot still viable? Give me a break, please. Feeding the body a vegetable, or any other food for that matter, can only have its nutritional effectiveness if its supplemented by the correct helpings of other nutrient dense food. Making tomato sauce a vegetable doesn’t take away the fact that its soaked in cheese and fake pepperoni. While maybe this seems apparent, why aren’t nutritionists examining these relationships?

  • Danae in Md

    We can make the lunches as healthy as we want to, but we can’t make the kids eat it. No matter what the USDA says, or what Congress says, the kids will only eat what they like. I am amazed at how little the kids eat when I visit my child during lunch. The kids all say they would rather go hungry than eat something they don’t like. That is exactly what happens, if they don’t like it, it goes in the trash. Kids will not eat foods just because it is healthy. It has to taste good to them. It is really a shame how much food the kids throw away. How healthy is food that is not eaten?
    My local school district is strict about serving healthy lunches. I have personally spoken to the head of the school lunch program, and she said that they make everything fresh in their kitchens and they are required to purchase everything locally. All breads served are also whole grain. But the kids still do not eat it.
    Packing lunch is a great idea, but it also has drawbacks. It is a challenge to provide variety on a day to day basis. In my experience, it ends up being more expensive to pack lunch when including the milk or yogurt, fresh fruit, veggies, some kind of protein etc. Then there is always the worry of keeping hot foods hot and cold foods cold.
    School lunches absolutely need to be healthy, and in a perfect world, they would also be appealing to the kids. It is the age old question, how do we make healthy food that kids will eat?