War Era Food & Ag Posters Exhibit Extended
Update: Exhibit at National Agriculture Library in Maryland Extended Into September, Set to Move to Washington, DC
When Beans Were Bullets, an exhibit of food and agriculture
posters from World Wars I and II on display at the U.S. Department of Agriculture's National
Agricultural Library in Beltsville, Maryland is being extended. The exhibit will stay at the Ag Library through September 10 and will then move to USDA headquarters in Washington, DC where it will stay through November.
The featured posters--which delve into a wide
variety of issues, ranging from food rationing to food safety--examine
the evolution of poster styles, propaganda messages, and advertising
history during the two time periods.
Upon viewing the exhibit, Agriculture Secretary Tom Vilsack's wife, Christie, formally requested it continue on display at the USDA after its stint at the library.
"Viewers will recognize
familiar wartime messages about food conservation, rationing, and home
canning," says the National Agriculture Library. "But today's audience
might be surprised by government messaging during World War I
encouraging home front populations to eat locally, healthfully, and
conscientiously in order to put the nation's interest first and
contribute to distant war efforts."
With a background in graphic
design and history, curator Cory Bernat arranged the posters to
"highlight differences in style and content that emerged between the two
wars."
Copies of over seventy original posters--too
light-sensitive to be displayed--are shown on fence panels instead of
frames to "highlight their mass-produced quality."
In a recent
interview with Smithsonian's Food & Think blog, Bernat
discussed what she considered most revealing about the collection.
"Putting these posters in chronological order
showed me how the government's methodology changed over the years, and
how they borrowed from professional advertising and were influenced by
what was going on in the private sector," said Bernat.
The
exhibit, located in the National Agriculture Library's main reading
room, is free and open to the public Monday through Friday, 8:30 a.m. to
4:30 p.m. through September 10. Details on exactly where the exhibit will be displayed on Independence Avenue are still being ironed out.
An extended
online-only version of the exhibit is available through the National
Agriculture Library Website. Smithsonian Magazine also has an online
gallery of highlighted posters.
Pictured: Poster 1:
Poster by the Committee of Public Safety in Pennsylvania borrowed its
look from USFA posters by the artist Frederic G. Cooper, c.1917. Poster
2: Artist: Alva Edwards, Louisiana Agricultural Extension Division,
c.1917. Source: Special Collections, National Agricultural Library.
© Food Safety News
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