The national food safety nonprofit organization Safe Tables Our Priority, or S.T.O.P, announced a name change Wednesday — to STOP Foodborne Illness (STOP).
The organization also unveiled a new logo and launched a new website: www.stopfoodborneillness.org.
The simplified name reflects the group’s focused mission, “to prevent Americans from becoming ill and dying from foodborne illness,” said CEO Deirdre Schlunegger in a news release.
STOP was formed 17 years ago by the families and friends of those affected by the 1993 Jack in the Box E. coli outbreak, which killed four children and sickened more than 700 people.
Since then it has worked to build awareness about food risks; to become a resource of information about food safety; to assist victims of foodborne illness and to push for stronger federal regulations. The group was a key player in winning passage of the FDA Food Safety Modernization Act this year.
STOP maintains a helpline at 1-800-350-STOP for those who think they may be ill from foodborne infection and offers email alerts of outbreaks and food recalls. Individuals can sign up for e-alerts at the group’s website or by emailing email@example.com.
Several times a year STOP hosts consumer webinars on food safety. Its next
webinar is May 3. Sign up on the website or listen live by dialing 1-773-945-1011.