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Food Safety News

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consumer research

Fear-based safety messages may be hurting poorest consumers

New peer reviewed research published in Nutrition Today shows fear-based messaging tactics used by activist groups and some organic marketers that invoke safety concerns about non-organic produce may be having a negative impact on consumption of fruits and veggies among low-income consumers. Researchers at the Illinois Institute of Technology’s (IIT) Center for Nutrition Research surveyed… Continue Reading

Consumer survey shows changing definition of food safety

A recent survey of 5,000 consumers nationwide that asked about food buying decisions showed changing attitudes about food safety. People still want toxin-free and pathogen-free food, but they also want more transparency from food producers and retailers about those and other food safety issues, according to the 2015 Food Value Equation Survey by Deloitte Consulting… Continue Reading

Survey: Only 48 Percent of Americans Wash Their Hands After Cracking Eggs

When it comes to eggs, consumers are pretty good at following two of the four key food safety messages — “separate” and “chill” — but when it comes to “clean” and “cook,” a bit more education might be required. A team of researchers from RTI International, Tennessee State University, and Kansas State University have just… Continue Reading

Survey: Despite Ongoing Outbreaks, Americans See Food Supply as Safe

The continuous drum beat of multistate foodborne illness outbreaks has not done much to shake consumer confidence in the U.S. food supply, according to a new study released this week. The NPD Group, a market research firm,  reports that 60 percent of U.S. consumers are only somewhat or slightly concerned about the safety of the… Continue Reading

Looking at Food Claims ‘Beyond Organic’

Researchers who conducted a study in September 2009 sought to find which issue-based product claims are most important to consumers when making specialty grocery and restaurant menu decisions.   In “Beyond Organic:  How Evolving Consumer Concerns Influence Food Purchases,” researchers from Context Marketing released their results of a survey of six hundred affluent and educated… Continue Reading

Study Shows Food Safety Isn’t Simple

The Centers for Disease Control and Prevention (CDC) estimates that 76 million cases of foodborne illness occur each year in the United States. Many studies have found that a majority of these cases can be traced back to poor food handling practices in the home.  As a result, several agencies and researchers have sought to… Continue Reading