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Compassion in World Farming

Perdue’s Big Reveal: ‘We Need Happier Birds’

Opinion

You might not have caught it, but at the end of Stephanie Strom’s article this past weekend in The New York Times, Perdue made a big reveal. Back in December 2014, Compassion in World Farming released a video showing chickens raised in tightly packed warehouses, laying on feces-ridden litter and with red, raw bellies. To make matters… Continue Reading

Factory Farming: The Ignored Elephant in the Room

Opinion

The World Expo, being held in Milan, Italy, from May 1-Oct. 1, 2015, and themed, “Feeding the Planet, Energy for Life,” is bringing together 140 countries to unravel one of the world’s greatest challenges. Alongside the Expo, the U.S. brings its pavilion titled, “American Food 2.0: United to Feed the Planet.” Here the U.S. boasts… Continue Reading

Chicken Industry Acts More Like Ostriches

Opinion

Last month, something unprecedented happened that rocked the chicken industry’s world. Perdue contract farmer Craig Watts decided he’d had enough. Together with my organization, Compassion in World Farming, he released a video that gave the public a unique view into the secretive world of the chicken industry. He revealed what the National Chicken Council (NCC), USDA, and… Continue Reading

Consumer Marketing Win: Ending ‘Humanewashing’

Opinion

Earlier this year, Cassandra White of Clarkston, GA, gathered more than 165,000 signatures for a Change.org petition asking Kroger to stop misleading customers. Kroger’s Simple Truth Natural Chicken bore the words “raised in a humane environment.” White said, “When I go to the grocery store, I read the labels carefully because I want to know… Continue Reading