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Chipotle

Chipotle plans $50 million ad blitz amidst expanded federal criminal investigation

Chipotle founder and co-CEO Steve Ells

Characterizing a string of foodborne illness outbreaks as an “unfortunate set of events,” Chipotle Mexican Grill’s founder Steve Ells reported the chain’s net income dropped 44 percent in the last quarter of 2015. Ells’ co-CEO Montgomery Moran revealed more bad news yesterday during the Denver company’s quarterly earnings conference call — the Department of Justice… Continue Reading

Letter From The Editor: It’s Always the Cover-Up

Opinion

“It is almost always the cover-up rather than the event that causes trouble.” -Howard Baker, Republican of Tennessee California law is pretty clear. The state has  a mandatory notification requirement for the manager or person-in-charge of a food establishment to immediately file a report with the local environmental health agency if any employee is known… Continue Reading

Publisher’s Platform: Chipotle – Parallels with Jack-in-the-Box and Odwalla

Opinion

The more things change the more things stay the same. Friday a Chipotle stockholder brought suit against the company, filing a complaint in the US District Court for the Southern District of New York. In the complaint, the investor accused Chipotle of failing to disclose that its “quality controls were inadequate to safeguard consumer and… Continue Reading

Publisher’s Platform: Chipotle Must Denounce Mike Adam’s Conspiracy Theory

Opinion

I think Mike Adams, the “Health Ranger,” thought he might be helping Chipotle with his recent post: “ANALYSIS: Chipotle is a victim of corporate sabotage… biotech industry food terrorists are planting e.coli (sic) in retaliation for restaurant’s anti-GMO menu.” Although, I understand that people might want to deflect blame/responsibility away, however, blaming one, or six,… Continue Reading

E. coli O26: The Emerging Pathogen Bugging Chipotle’s Customers

“When you’re only No. 2, you try harder,” was Avis’ slogan for 50 years. It could be picked up at some point in the future by E. coli 026, the pathogen that has sickened Chipotle customers in nine states. It’s been just a dozen years since 026 began to get recognition as a new killer… Continue Reading

Chipotle Installing New Food Safety Protocols From the Ground Up

After being responsible within a six-month window for five outbreaks sickening at least 355 people with various pathogens and viruses — and also closing at least 62 of its restaurants — there’s plenty of interest in Chipotle Mexican Grill’s next move. The company has a lot on its plate right now as it works to win back the… Continue Reading

A Timeline of Chipotle’s Five Outbreaks

The multistate E. coli outbreak linked to Chipotle that began in October has garnered extensive national coverage, but it’s just one of five outbreaks the “fast casual” restaurant chain has had to deal with since July. The other four outbreaks took place in single states; however, three of them were larger than the multistate outbreak…. Continue Reading

Chipotle Only Wants Good Press, Sick People Be Damned

Opinion

On May 1, 2007, Chipotle Mexican Grill announced with much fanfare that it would begin using naturally raised meats in its burritos, tacos and salads served in the state of Kansas, in accordance with the company’s ongoing commitment to change the way Americans eat. “We’ve committed to improve the quality of every ingredient we buy,”… Continue Reading