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Chipotle Mexican Grill

Chipotle sends in the comedians to get its customers back

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As it approaches the second anniversaries of the multiple outbreaks that turned into a food safety crisis, Chipotle Mexican Grill  has decided its time to send in the clowns, or at least the comedians. Chipotle earlier this week announced  the launch of the “As Real as It Gets” advertising campaign created to support the company’s… Continue Reading

Chipotle still seeking food safety; Ells says ‘esoteric’ plan failed

Chipotle Mexican Grill sign

Repeating phrases they have been using for the past year, officials with Chipotle Mexican Grill this week announced food safety enhancements and dismal sales numbers. The news broke Monday that the Denver-based burrito chain would be installing new air purifying equipment and ice machine sanitizers in all of its existing 2,200 fast food restaurants and… Continue Reading

Top food safety stories of 2016 include criminal investigations

2016 surf and sand

The editors of Food Safety News have complied this list of major news from 2016. While the year will no doubt be best remember for its presidential election, there were other milestones worth remembering as we prepare to turn the page and begin the New Year. No. 10 — Mike Taylor leaves FDA, heads to the… Continue Reading

Chipotle CEO sets a bad example in ‘Today Show’ segment

Opinion

Chipotle founder and co-CEO Steve Ells

Editor’s note: This column was originally posted on barfblog.com on Dec. 7 under the headline “Chipotle CEO Ells uses the bare hand touch test for meat doneness.” Chipotle, one of our favorite barfblog topics, is in the news again as CEO Steve Ells appeared on the “Today Show” to talk woes associated with recovery from 2015’s… Continue Reading

Social media might be holding down Chipotle as hits continue

Chipotle-burrito

In reporting its latest quarterly financial results, Chipotle Mexican Grill ended up again showing how its economic recovery is coming slower than many expected. And one financial expert says social media is to blame for the hurt the fast casual restaurant is still experiencing after making about 500 people sick in 11 states last year…. Continue Reading

Beach Beat: Is no news really good news, or just no news?

Opinion

alien mind control with chipotle uniform

Dozens of headlines in recent days proclaimed that Chipotle is still doing what it’s executives said it would start doing months ago. It’s been a testament to the power of the Denver-based burrito chain’s marketing team to generate ink without actual news. The media blitz regurgitates the food safety plan and staff that Chipotle has… Continue Reading

Foodborne illness settlements might signal Chipotle’s recovery

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Denver-based Chipotle Mexican Grill has one Bill mostly in the company’s rearview mirror and another Bill just taking a large stake in what’s been the most popular fast-casual restaurant chain in the country, with 2,000 or so locations. The separate actions by the two Bills could together mean that Chipotle is on the mend. Chipotle… Continue Reading

Beach Beat: Sending condolences to Chipotle’s PR guy

Opinion

beach-beat

What a drag it must be to wake up every day as the public relations guy for Chipotle Mexican Grill. Seriously, consumers to the left of you, media to the right, and there you are — stuck in the middle with Steve Ells and the burrito bunch. For almost a year now the Denver-based fast… Continue Reading

Publisher’s Platform: Author blames food “Bourne” illness on Chipotle

Opinion

Twitter bird food Bourne illness

On July 7th shares of Chipotle Mexican Grill were trading below $400 following a tweet by Eric Van Lustbader, author of the Jason Bourne series, indicating that eating at a Manhattan-based restaurant location resulted in the hospitalization of his editor.Chipotle spokesperson Chris Arnold responded: “we are aware of the post made on Twitter, however there have been… Continue Reading

Beach Beat: Chicken Little syndrome hits Chipotle via Twitter

Opinion

chicken little

Media outlets and the Twittersphere are indulging in a feeding frenzy about illnesses possibly linked to Chipotle Mexican Grill locations in New York City, but health officials say no confirmed cases have been reported. Chipotle’s corporate spokesman also says the aren’t any reports of illnesses from the burrito chain’s more than 60 locations in the… Continue Reading